Google has announced that it will train, 5,000 small and medium enterprises (SMEs) and entrepreneurs in Nigeria, Kenya and South Africa would be receiving free training through the newly launched Hustle Academy.
Teju Abisoye, Executive Secretary, Lagos State Employment Trust Fund, said in a statement that the training would help their businesses thrive.
Abisoye said that Google Hustle Academy is a boot camp-style training designed to help entrepreneurs and small businesses owners position their businesses for investment opportunities and build viable business models for the future.
He said that the Hustle Academy is a practical educational program with interactive activities and instruction by subject matter experts.
According to him, it also provides access to a global network of mentors and alumni.
“The Google Hustle Academy Program is a laudable initiative that will help improve business prospects and also create the impact desired at the Lagos State Employment Trust Fund.
‘’ I recommend this programme to business owners and SMEs, to improve results and growth in Lagos business ecosystem.
‘’Business owners will undergo five days of hands-on training and receive 3000 hours of training on fundamental aspects of the business to help them navigate the challenges faced by SMEs in Africa,’’ he said.
According to him, the training curriculum includes strategic growth sessions on business growth strategy and building digital marketing roadmaps.
Others include discovering and evaluating funding routes and how to pitch for success among other topics.
Mojolaoluwa Aderemi-Makinde, Head of Brand and Reputation, Sub-Saharan Africa said that SMEs are the engine that drives growth for any economy.