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      Nigerian Crypto Exchange Yellow Card Launches in Ivory Coast

      Nigerian Crypto Exchange Yellow Card Launches in Ivory Coast

      Isa Pantami

      Tech-led service delivery, citizens-centred governance driving Nigeria’s public sector reforms, says Pantami

      5G Mokki Tech

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      Elon Musk

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      Buhari Appoints Gov. Sule Member Council on Digital Economy

      Buhari Appoints Gov. Sule Member Council on Digital Economy

      Egyptian E-Health Startup Doxx Raises $1.5m Seed Round

      Egyptian E-Health Startup Doxx Raises $1.5m Seed Round

      Trending Tags

    • Digital Economy
      Oracle to Open new R&D Lab in Morocco

      Oracle to Open new R&D Lab in Morocco

      Google is acquiring security intelligence firm Mandiant for $5.4B

      Google donates the Istio service mesh to the Cloud Native Computing Foundation

      Spotify launches new fund to support independent open source projects

      Spotify launches new fund to support independent open source projects

      Zenda gets $9.4M to streamline school fee payment and management

      Zenda gets $9.4M to streamline school fee payment and management

      Twitter accepts Elon Musk’s $44B acquisition offer

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      LG’s  OLED TVs   Delivers Premium HDR Gameplay With G-SYNC Gaming Support

      LG’s OLED TVs Delivers Premium HDR Gameplay With G-SYNC Gaming Support

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      MTN new logo

      MTN Introduces Digital Multi-experience Platform with Tecnotree

      How Branch is Promoting Financial Inclusion in Nigeria

      How Branch is Promoting Financial Inclusion in Nigeria

      FedEx

      Microsoft Partners FedEx to Launch new Cross-platform Logistics Solution for e-commerce

      Big Data Analytics and Master Data Management Are Key to Building a Customer-Centric Business Strategy

      Big Data Analytics and Master Data Management Are Key to Building a Customer-Centric Business Strategy

      OZÉ

      Ghanaian Fintech Startup OZÉ Raises $3 Million Pre-Series A Funding Round to Expand

      TallOrder,

      South African POS Startup Raises $3.1 Million Series A Funding for Product Development

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      LG Excites Customers with Energy-Saving Air Conditioners Amidst Ramadan

      LG Excites Customers with Energy-Saving Air Conditioners Amidst Ramadan

      Nigerian Startup Transfy Sees Strong Early Use of Payments Infrastructure, Plots Speedy Growth

      Pantami

      Cybersecurity: Nigerian Govt Direct MDAs to Migrates from Yahoo, Gmail to Government Top-level Domain

      Meeula

      Nigerian Startup Meeula Unveils Smart Business Card Solution

      Cassava Technologies names Tesh Durvasula as CEO for Africa Data Centres

      Cassava Technologies names Tesh Durvasula as CEO for Africa Data Centres

      Medallion

      Nnamani: How Medallion’s Success Attracts more Players to Datacentre business

      TECNO announces world’s first telescopic macro lens for smartphones

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      Largest darknet stolen credit card site closes

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        Russian Internet users are learning how to beat Putin’s internet crackdown

        Russian Internet users are learning how to beat Putin’s internet crackdown

        25 Telcos Masks Vandalised in Kenya as Communications Authority Moves to end Attack

        25 Telcos Masks Vandalised in Kenya as Communications Authority Moves to end Attack

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      Home Digital Economy

      Meta Launches Reels on Facebook and New Ways for Creators to Make Money across Sub-Saharan Africa

      admin by admin
      February 23, 2022
      in Digital Economy, News
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      Meta’s Market Value Dropped By 26%
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      Meta is expanding the availability of Facebook Reels for iOS and Android to more than 20 countries across sub-Saharan Africa.

      Meta is also introducing better ways to help creators to earn money, new creation tools and more places to watch and create Facebook Reels.

      Prior to this launch Reels was available on Facebook in India, Mexico, Canada, the U.S, and is now available across sub-Saharan Africa in: Zimbabwe, Zambia, Uganda, Tanzania, Swaziland, South Africa, Seychelles, Senegal, Rwanda, Nigeria, Namibia, Mali, Malawi, Lesotho, Kenya, Guinea, Ghana, Cape Verde, Cameroon, Burkina Faso.

      Commenting on the launch Nunu Ntshingila, Regional Director for sub-Saharan Africa at Meta says, “We’ve seen that video now accounts for almost all of the time people spend on Facebook and Instagram, and Reels is our fastest growing content format by far. This is why we’re focused on making Reels the best way for creators to get discovered, connect with their audience, and earn money. We also want to make it fun and easy for people to find and share relevant and entertaining content.”

      Meta is also creating a variety of opportunities for creators to earn money for their reels. The Reels Play bonus program part of Meta’s $1 billion creator investment pays eligible creators up to $35,000 a month based on the views of their qualifying reels. In the coming months, the bonus program will be extended to more countries, so more creators can get rewarded for creating reels that their communities love.

      As part of the launch Meta is also launching brand suitability controls, including Publisher Lists, Blocklists, Inventory Filters and Delivery Reports for Banner and Sticker Ads in Facebook Reels in every region they are available, giving advertisers more control over how their ads appear in places they don’t consider suitable for their brand or campaign.

      Additionally, Meta has been testing full-screen and immersive ads in between Facebook Reels since October of last year, and will roll them out to more places around the world over the coming months.

      Just like with organic content on Facebook, people can comment, like, view, save, share and skip them.

      Meta is also exploring ways to make it easier for creators to share Reels to both their Facebook and Instagram audiences, such as cross-posting.

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